Friendships & Fighting for Literacy: A Spotlight on Craig Snow
Supporting education is a family affair in the Snow/Reid family. Travel back with us to 2013, when Craig Snow was a younger man—already beloved, but still building his talents in leadership. That Spring, Craig led a Work on Wilmington project here as part of Leadership Wilmington. He was familiar with the Literacy Council because his mother-in-law, Geneva Reid, was deeply involved as a volunteer tutor and trainer for the Adult Literacy program. As Craig’s project was successfully completed, his desire to do more for literacy grew strong.
In January of 2014, Craig joined our Board of Directors—and served a total of four years—the final 2 years as Board President. It was a time of change for CFLC, which was highlighted by Yasmin Shah Tomkinson’s transition to Executive Director.
As Yasmin settled into her role, a friendship began to blossom. She fondly remembers sitting under his beautiful live oak tree, watching her daughter climb. What started as a shared commitment to literacy turned into a lifelong bond. Their common interests, quick wit, and deep appreciation for one another are evident whenever they’re together.
Reflecting on Craig’s support during her early days as Executive Director, Yasmin shares:
“Craig’s ability to be both professional and fun-loving helped me so much in the steep learning curve of becoming ED; he is a natural mentor and genuine friend. Also, because everybody knows and loves Craig, the Literacy Council was able to reach new audiences.”
One of Craig’s most impactful connections was to Lee Williams, Kate Groat, and the Live Oak Bank team. Their first sponsorship in 2015 was at the $5,000 level. Now—ten years later—their contribution is one of the largest we receive. Not only has the generosity of their financial investment increased, but multiple Live Oak Bank employees have served on our board, enriching and expanding our relationships throughout the region. Fans of our Adult Story Hour might not know that our beloved friend and speaker, Wiley Cash, was also a connection brought to us through Craig.
Craig has remained humble and hardworking throughout his time with CFLC. He rallies for causes he cares about, and he’s not afraid to be silly to make a statement. His enthusiasm is contagious, his energy boundless, and his presence at events lifts spirits.
Over the past decade, Craig has brought warmth, dedication, and friendship to the Literacy Council. His impact continues to shape our community, and we are forever grateful for his contributions.
CFLC is immensely excited to announce Craig Snow as the emcee of this year’s Luncheon for Literacy, our biggest annual fundraising event. This year also highlights our 40th anniversary in the community, and we couldn’t imagine a better person to help us celebrate such a special occasion.